Got Spiritual Milk?

My Musings – Got Milk? This question is asked in what is arguably one of the most memorable advertising campaigns in history. While most consumers readily recognize the health benefits of drinking milk, it usually is not their beverage of choice. Instead they prefer soft drinks, bottled water, coffee, sports drinks or something else reputed to have a bit more “gusto.” That is, of course, unless it is combined with cookies, cake, peanut butter and jelly sandwiches, or the morning bowl of cereal. It’s at times such as these that people realize that

the time that they crave milk the most is when they don’t have any.

You know what I’m talking about. That sinking feeling as you pour your cereal into the bowl, slice the banana, and discover that the carton in the fridge is nearly empty (who would do that anyway?). It is something that we likely all…